Drive Free Traffic to Shopify Store – Targeted visitors,Boost sales by increasing traffic to your store.
When it comes to driving traffic to a Shopify store or any other eCommerce website, the basics are simple: You either pay your money or your time or even both. If you have money to invest, choose paid ads like Facebook ads, Instagram ads, TikTok ads (which by the way is pretty hot trend right now), or any other platform where your target customers. However, if you don’t have money to invest, you may simply utilize your time and efforts to get free traffic. Let us guide you step by step.
First of all, you need to decide who is your target customer. You can decide it,depending on the products that you are selling. Once you have got the idea of who you are selling to, you may choose one of the free traffic platforms that best fit your needs. But which free traffic platform should you consider. Well, there are 5 good traffic sources which you can use to bring traffic.Please read the complete post to learn how to get massive traffic to Shopify store easily.
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Drive Free Traffic to Shopify Store – Top 5 Sources
5. Free Traffic From Pinterest
The first free traffic source for an eCommerce website is Pinterest. Pinterest is a place where people pin images on pinboards. Back in 2014, it was a social bookmarking site but now, it has turned into a popular search engine, which means if you pin images on Pinterest, it’ll continue to get impressions, click, and traffic for years to come.
So how do you get free traffic from Pinterest to your Shopify store? Simply create a free Pinterest account, add some keyword-rich pinboards relevant to your products. Then start adding your product images as pins on these pinboards. You may also simplify the process by installing a free chrome extension named Pinterest Pin button in your browser, and then spend some time to pin these images to pinboards.
4. Drive Traffic From Instagram
Alright! The next easy traffic source for Shopify store or an eCommerce website is Instagram. Just like Pinterest, you can showcase your product images on Instagram. You can upload images as regular feed posts and stories. However, unlike Pinterest where you may simply pin and forget, on Instagram you need to engage with your followers to build a strong profile before you start selling by redirecting users via the link in your bio. By the way, if you have more than 10,000 followers, you may also add a direct link in your stories.
3. Get Traffic From Facebook Group
Now, moving on to the third easy traffic source to drive free traffic to Shopify website is Facebook. There are many ways you can drive traffic from Facebook. The most popular and widely used method is using Facebook fan pages. But we wouldn’t recommend that. The reason for that is: Facebook has already killed the organic reach of Facebook pages. Currently, it has shifted to pay as you go. You need to frequently pay them to boost your post. So it’s not a viable option especially if you are looking for free traffic sources to drive free traffic. Therefore, we would recommend Facebook groups which is a much better option to drive free traffic to your Shopify store or eCommerce website.
You may either create your own Facebook group or search for existing Buy-Sell groups or coupons and discount marketplaces on Facebook. Once you find them, join the group and check to see if they allow promoting. If they do, you may start promoting your stuff. However, if they don’t, a better idea would be to contact the group admins and get their permission before you start promoting. To compensate them, you may simply incentivize them with some exclusive coupons for the admins of the group, and most of them would gladly accept your proposals.
2. Traffic From Youtube Sponsored Videos
Alright! The fourth free traffic source for driving free traffic to an eCommerce website or Shopify store is YouTube. And we know, you must be thinking that “I don’t want to face the camera and create videos”. And that’s totally fine because the good thing is: you don’t need to create videos to get traffic from YouTube. Simply contact some small YouTubers and offer then some incentives like discounts or coupons in return for the sponsored video.
Many of them would be happy to create a video and place your ad within their videos. For example, suppose you sell beauty products on your eCommerce website. You can simply find some fashion or beauty bloggers with a small audience size. Find their contact details and contact them with an advertising inquiry. Give them away a free unit of your product in exchange for promotion. Although not all of them will accept your proposal yet many of them will do.
Once they accept, they would mention in the video that this video is sponsored by XYZ eCommerce site. Use this coupon to get 30% discounts or find the link in the description below. You got the idea, right? Now, you know that you can drive traffic from YouTube without creating videos.
1. Traffic From TikTok Social App
The 5th free traffic source for driving traffic to an eCommerce site or Shopify store is TikTok. TikTok is a pretty hot trend right now, especially in younger age people. So if you have products that you can sell to the younger generation, you should market your Shopify or eCommerce site on TikTok.
The good thing is: you don’t even need to rely on other influencers or YouTubers for promotion. On TikTok, you can do it yourself. Simply create a 15 seconds or 1-minute video and post on TikTok. You don’t need a fancy camera and equipment. Your phone has got everything that you need to get free traffic from TikTok.
Alright! As promised at the beginning of this post, here is a smart way to get more sales on your Shopify or eCommerce website without increasing traffic. Whether you are using paid ads or free traffic sources that we mentioned, you need to design your sales strategy in such a way that you can maximize your profit from each visitor. The way you do this is by simply utilizing the upsell and downsell strategy within your sales funnel. To explain it further, we might create a separate post for better explanation.
Related post : Free unlimited Website Traffic for any site – learn how
We hope these above traffic strategy will help you to bring more traffic to your Shopify store.However,if you know additional sources ,you can share with us.Just comment below and we will add it to our content.Thank you